Hometown Redesign

Grandpa Joe’s is a whimsical and nostalgic candy shop that appeals to all ages, but its website failed to capture this charm. To better reflect the brand’s unique personality, I redesigned the site with a pastel-themed color palette that enhances the playful and inviting atmosphere. I also selected a fun, logo-matching font for section headers to maintain brand consistency. To improve user experience, I reorganized key sections—highlighting candy categories and top sellers directly on the homepage for easier navigation. Additionally, I incorporated candy-themed illustrations that create a dynamic falling effect as users scroll, reinforcing the magical, immersive feel of the shop.